About Us

After operating United Colors of Benetton stores in the Mid Atlantic and the Southeast for 20 years, Lori decided she wanted to develop her own brand, and launched her first concept store in her hometown of Amelia Island FL. Having a strong merchandising pedigree from her years with the Italian clothing giant venture, coupled with her vision of the client she wanted to target, she opened her first store and named it lori+lulu. The name was given as a tribute to her beloved Bichon, lulu. Hence, lori+lulu (a girl + her dog = pure love).

Her vision prompted her tag line of Laid-back Luxury Lifestyle and defines the decor, product and overall attitude of the women that have made the lori+lulu brand their home.

With the incredibly high acceptance and unexpected results, Lori capitalized and opened additional store fronts in well established markets such as Charleston SC and Raleigh NC, which have had the same level of success.

Complementing the existing and successful brand, she developed an innovative concept, Pearl, on the island. Pearl offers a different mix of product for the more southern traditional woman with additional classification not in lori+lulu featuring Lilly Pulitzer, Gretchen Scott, Julie Brown NYC, Lilla P, Lisette-Montreal, Barefoot Dreams, Camilla and many many more great luxury brands!   

Our lori+lulu stores offerings are selected for fit, comfort, and fabrics for the woman that desires the age appropriate updated wardrobe and is only chosen based on Laid-back Luxury Lifestyle and pieces that are versatile, comfortable and good companions for travel as well as day into night transition. 95% of our products are domestic production, made here in the USA.

Lori continues to reside in Amelia Island with her husband John Lecker and together they are working on expanding the lori+lulu brand and affiliated concepts as well as introducing innovative trends across the fashion sectors.  Check out the brand new store called ISOLA Home located at 303 S. 8th Street in downtown Fernandina Beach!